Studio Canal
Idents for +Series
THE DETAILS
We were asked to create an in-camera filter effect for StudioCanal +Plus. This formed part of the backdrop for the program trails.
DBLG
Agency
Studio Canal
Client
Grant Gilbert
Director
HOW WE DID IT
The device consisted of numerous rectangular cells with diffusion. The device, which we called ‘The Pixeliser’ was then mounted onto a large Plasma screen.
The light emitted from the screen bounces around and is reflected inside the white ‘pixel’ or cell, and is diffused by etched acrylic. The light becomes an average of whatever appears within that cell.
We opted for acid-etched acrylic as this diffuses light much more cleanly than opal acrylics, and so keeps the colours punchy. Etched acrylic also allowed us to easily alter the amount of diffusion by adding extra layers. We used 1mm High Impact Polystyrene to form the pixel structure, which was carefully CNC cut to ensure there was no light spill. The pixel structure mounted into a timber frame which hooked onto a plasma screen. This frame also had a slot to slide in extra acrylic to change the level of diffusion.
The contrast and brightness footage fed to the screen had to be tweaked but for an in-camera effect, we were really pleased as it has a certain look and texture that you would not have achieved with a digital effect.
