As part of Octopus Group’s rebrand we were asked to create a series of idents for their new website.
The client wanted their logo to appear in various mediums to represent how they bring ideas together for their own clients.
HOW WE DID IT
Each effect was created in-camera and involved experimenting and understanding how to manipulate unique materials in the way the client wanted.
Once we had achieved the results in the workshop we built jigs and moulds that enabled us to recreate the logo, control and repeat each transformation identically in the studio.
All the idents were shot in one day. We built a single modular unit that each ident’s setup fitted onto; allowing less changes for light and camera.