McDonald’s | Wrap Facts
McDonald’s 2019 promotion for their new wrap range highlights the very real issue that 72% of us have the same lunch every single day…
This visually playful film required in-camera effects of flipping tables and raining baked beans.
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LINA & MAIRA FRIDMAN
HOW WE MADE IT RAIN BEANS
We’ve dropped things in front of a camera on cue a few times before but this was going to need some careful consideration to control the duration and spread. We needed to build a specialised rig.
Unlike most objects we’ve dropped previously, beans are irregular in shape and covered in juice, which sticks them together. We experimented with various different “diffuser” apertures at different angles to separate the beans so they didn’t fall in large clumps.
We arranged five soil pipes with slots in them above the diffuser. This arrangement allowed beans to be slowly poured rather than dumped. Controlling the delivery in this way would provide 30 seconds of bean-rain and could be paused between takes.
We shouldn’t boast but we’re probably the industry’s experts in baked bean raining rigs! – niche
HOW WE FLIPPED A TABLE
Doing things for real, in-camera always looks best.
We designed and built this counterbalanced mast to lift and spin an office table to land back on its feet. We could have flown the table on a wire at each end, however we would have had no control over the spin and keeping the original placement would have been very tricky.
The counterbalanced mast was a much safer and more controlled method as our actor was also in shot. Being completely hand-operated, variations of speed and height could be easily offered, but the biggest advantage is it looked real.
Getting the timings right took a bit practice though – you can see in one of the videos James was also lifting me up when I was pushing down!