ITV 2 Idents
Visual Puns
THE DETAILS
The new ITV idents required us at Almost Everything to provide a range of services. We designed and built a rig to drop objects from 4m up, rigged 250 individual pyros, resprayed 100 fans and refaced 200 clocks.
ITV Creative
Production
ITV
Client
Curtis Baigent
Director
HOW WE DID IT
The major problem we had to overcome on this job was how to create a rig that gave us more control on each drop. Conventional dropping solutions such as drop boxes or bucket loads could not be used as they caused the objects to clump and look very flat on camera. Our rig was comprised of 4 platforms stepping away from the camera, that could be loaded up individually. This gave us the ability to be more precise with each drop and we were able to respond to directorial requests to vary densities in the back or foreground.
