GoDaddy – MAGPYE
The Details
GoDaddy is continuing their mission to celebrate British entrepreneurial spirit by featuring small businesses in their 2021 national marketing campaign.
We provided the logo pie, pie-scope, and the backless oven in the ad featuring vegan pie makers, Magpye.
Shot on location with real in-camera effects.
Avostar
Production
GoDaddy
Client
Pensacola
Director
HOW WE DID IT
We were tasked with making a pie with the Magpye logo baked into the crust. We suggested to the client that making a real pie would be preferable to a model make in terms of timeframe and budget. They agreed, so we made a stamp to emboss the pastry, and food stylist extraordinaire Holly Cochrane baked it to perfection.
Our second pie related make was the pie-scope seen at the end of the ad.
We also offered up the hire of our backless oven which allows you to shoot from inside.
One problem we couldn’t solve was whether it’s best to have pie with chips or mash. I say both.
