GoDaddy is celebrating British entrepreneurial spirit by featuring small businesses in their 2020 national marketing campaign.
Our contributions were a flipping table, plaster wall elements, and a bike wheelie rig, although sadly the latter was dropped from the final ad.
Shot on location with real in-camera effects.
HOW WE DID IT
The spinning table had to flip 180° quickly and then stop level, all in one movement to match the pace of the dialogue.
We used a solid oak worktop and CNC routed the underside to mount bearings and axel to ensure the alignment was accurate a possible. The turning motion was hand-o-matic by a crank on the opposite side of the table. This low fi method gives a broad range of control and is instantly variable.
We were also responsible for the plasterers wall components. We took an illustrator file of the website layout and extracted the required vectors we needed to CNC route out the component parts. This had to be accurate and match the approved layout as it was being cut to in the edit. Callum Andrew’s construction team took care of the assembly and painting on set.
We also made a rig for an actor to perform a wheelie on a bike. This was dropped due to it being perceived as irresponsible by Clearcast – safety first kids!