Paint Elements for Glenfiddich Whiskey
To celebrate the Caribbean rum casks used to finish Glenfiddich’s 21-year-old single malt we provided an explosion of colour and vibrancy with paint effects.
The colourful elements we provided were used in the final still image of the campaign.
HOW WE DID IT
Creating the desired paint splurges required a methodical and measured approach. Each balloon’s weight and liquid consistency was measured and documented so that we could repeat any preferred effect.
We used paint tint bases to give the liquid the desired rich vibrancy and thickened them with Natrasol, a thickening agent normally used in processed foods. In this context, it increased the liquid’s surface tension and reduced the stringy ribbons to create a rounded, sumptuous, and more flowing splatter. We also had a number of different shaped “formers” to burst the balloons against, as well as various techniques to deliver the balloons on target. Each of these produced their own different visual effects.
Although we had control of some of the variables, the result was always unique. It was therefore essential that we were able to shoot as much as possible to capture the perfect shot. For this reason, the hugely messy process took place on a specially constructed table-top with a containment area and its own drainage system.