Glenfiddich
Paint Elements for Glenfiddich Whiskey
THE DETAILS
To celebrate the Caribbean rum casks used to finish Glenfiddich’s 21 year old single malt we provided an explosion of colour and vibrancy though the use of paint effects.
The colourful elements we provided components to make the final still image for the campaign
Purple Creative
Production
Glenfiddich
Client
Benedict Morgan
Photographer
HOW WE DID IT
Creating the desired paint splurges required a methodical and measured approach. Each balloon’s weight and liquid consistency was measured and documented so that we could repeat any preferred effect.
We used paint tint bases to give the liquid the desired rich vibrancy and thickened with Natrasol. Natrasol is a thickening agent used in process foods, in this context it increases the liquids surface tension and reduced the stringy ribbons to create a rounded and more flowing fabric splatter. We also had a number of different shaped “formers” to burst the balloons against as well as various techniques to deliver the balloons on target. Each of these all produced their own unique effects.
Although we had control of some variables the result would nearly always be different. It was essential that we were able to shoot as much as possible to chance upon the perfect shot. It was for these reasons this messy process all took place in a specially constructed table top with containment and its own drainage system.
