We were asked to provide a multitude effects to promote the peer to peer lending group Funding Circle.
All effects were created in camera.
HOW WE DID IT
Lots of research went into sourcing visually stimulating effects relevant to the circle theme of the ad. The final edit of the ad contained eleven effects provided by Almost Everything.
The effects are as follows:
- Balloons filled with coloured water bursting at high speed
- Defocused fairy lights
- Falling marbles
- Opening and closing fibre optics,
- Water droplets on hydrophobic sand
- Milk with food colouring reacting to washing up liquid
- Long exposure of LED pyramid on a turntable
- Sparkler at high speed
- Smashing jar of marbles at high speed
- Long exposure of Spinning Tops
- Lights shining through tightly compacted straws
- Confetti cannons