Funding Circle
SFX Elements
THE DETAILS
We were asked to provide a multitude of effects to promote the peer-to-peer lending group Funding Circle.
All effects were created in-camera.
DBLG
Production
Funding Circle
Client
Grant Gilbert
Director
HOW WE DID IT
Lots of research went into designing visually stimulating effects relevant to the ‘circle’ theme of the advert. The final edit of the ad contained eleven effects provided by Almost Everything:
- Balloons filled with coloured water bursting at high speed
- Defocused fairy lights
- Falling marbles
- Opening and closing fibre optics
- Water droplets on hydrophobic sand
- Milk with food colouring reacting to washing up liquid
- Long exposure of LED pyramid on a turntable
- Sparkler at high speed
- Smashing jar of marbles at high speed
- Long exposure of Spinning Tops
- Lights shining through tightly compacted straws
- Confetti cannons
